Six Flags...It's Playtime

http://www.youtube.com/watch?v=_HRfe5gxKVI

Ever been to six flags; well then you have heard and seen the commercials on television promoting the park. They use an old and crusty person to promote their park. The commercial starts by showing people working around the house and getting done with all their chores. This town is supposed to full of hard working people, and then this bus comes out of nowhere and this old guy gets them all to leave everything they are doing and go with him to six flags. There are many things in this commercial that do not make sense with what the advertisement is trying to promote.

First thing that doesn’t make sense is that everyone is working outside on such a nice day. You would expect some of the people to be having fun on this nice day, but no, they are all hard at work like the advertisement says in the beginning. Even the children are hard at work which is even harder to believe especially since the sun is out and it’s a beautiful day.

After you get over the fact that everyone in that neighborhood was out work at the same time and on a beautiful day, then comes the part with the bus coming down the road. Now this bus is not close to being able to fit everyone in that neighborhood but somehow it does and they all end up going to six flags with this strange old guy, who I will talk about in a little bit. I thought there was a rule that said that you’re not allowed to talk to strangers. I guess that rule doesn’t apply when it comes to old people.

The old man then steps out of the bus and speakers appear out of nowhere, especially since there is no one in the bus, but I guess you can explain that by saying that he pressed the button for the speakers before he came out. That’s not the part that bothers me. The old man then starts dancing and jumping up and down like a fifteen year old teenager. The old man then ends up on top of the bus dancing which is the most shocking part of the commercial, as the old man would have to be really fit in order to get up there. There is no way that a person that old could possibly dance or even move that fast and dance that well at that age. Then they all trust the old man to drive the huge bus full kids and parents all the way six flags, and I know there are rules against that. The old then goes on all the gives which I think there are some rules against; if not there should be rules against that. This totally makes the advertisement seem stupid and make no sense especially since six flags is supposed to be for kids and young adults. Not for old, eighty year old grandparents.

At this point I realized that the point of the commercial might be for older people, and making them realize that six flags are for them too. By having an old man having so much fun at six flags attracts old and young people to come to six flags. They already know that they are going to get the young kids to come to six flags no matter how much they advertise, but the old people need some convincing, as to why they should come to six flags.

The old man is the perfect person to use in this case. It serves the ultimate purpose for the commercial. Taking the extreme for the situation can only help convince their audience of what they are trying to put forward. Picking the old man instead of a random middle aged male was an excellent idea, since people would actually pay attention to an old man dancing and having fun at six flags than a kid or a middle aged man having fun at six flags.

The music is also a great and catchy which helps them get the viewer to pay attention and therefore see the old man and get involved in the commercial itself by connecting their lives to it.